Bronny James leads a new list that ranks the amateur athletes pulling in the most cash from name, image and likeness (NIL) deals.
Despite some other huge names of the list, Bronny is still twice as valuable as the second-placed Arch Manning, the nephew of legendary quarterbacks Peyton and Eli Manning.
He’s also earning more than double LSU gymnast and viral Instagram sensation Livvy Dunne.
Already with Nike and Beats By Dre deals to his name, Bronny is an unstoppable force in the NIL rankings.
Here is the full top 10, courtesy of One3 Sports:
A new look to the top 10 On3 NIL Valuations 👀
— On3 NIL (@On3NIL) January 24, 2023
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